Where tired dog trainers go to get their socials done in record timing.

Time blindness. Task switching. RSD...

These are just some of the things that make posting to social media not just hard, but fraught with conflicting emotions.

😣 What if someone takes what you said the wrong way?

😖 What are you even 'supposed' to say?

😫 Where did the time go AGAIN today?

We could go on and on about the many things that might stop you posting content, but chances are, you're already well aware of them.

So shall we just tell you about our rather clever solution?!

Content created for you (for just £30 a month)

A monthly membership for neurodivergent and stretched too thin dog business owners who struggle with time blindness, RSD, perfectionism and (as a result) content creation.

Created by industry experts.

We're Christi and Rikki. We're marketing specialists who've spent years working exclusively in the pet industry with brands big and small.

And we got sick and tired with big brands having access to the best resources while small businesses doing amazing things floundered around without the help they need.

So we built the Underdogs Content Club.

All our years of creative expertise and industry knowledge, packed up at an affordable monthly price to give you what you need.

GET ON THE WAITLIST

What you get

12 graphic/carousel posts a month with your hook and CTA provided
A prompt per post to help you adapt and make each one personal to you
Memes, reels and trending templates to keep your content varied while growing your visibility
Fresh monthly content drops on the 15th of each month
Quick n easy video tutorials (to help you personalise your templates)

For as long as you're a member, you'll get access to everything.

Created by a social media expert

Cover all your content bases each month without even thinking about it.

Christi's been a social media manager for 10+ years working for brands big and small - she knows what works and she's planned it all out for you. Just grab, personalise and post.

Designed by a graphic designer

Your monthly graphics aren't AI slop or novice Canva designs.

They're created by Alison from Number 27 Design (she's got 20+ years of design mastery under her belt).

Co-piloted by a professional copywriter

Words that don't blend in, stand out - AND say something that matters.

Rikki's our pro wordsmith and strategist who's taking all the hard work off your plate by giving you clever prompts to help you personalise each post.

How does it work?

Every month, you'll get a content drop of graphics, reels, carousel templates and more...

All made by a trio of marketing professionals so they're top notch strategy, design and content arcs.

Customise quickly in Canva to your brand colours and fonts - add your logo or own images - and they won't look like everyone elses.

What kind of content?

Every month, you get access to an evolving content library bursting with graphics, prompts, reels, and more.

You'll be guided on how to edit them quickly in Canva so they're your brand colours and fonts...

And you'll have all your content arcs covered with zero brain work. We're hitting all your touch points every month with your content bank - so you can just grab 'em, switch them to your branding quickly, and post 'em. Bosh!

They're made for Facebook and Instagram primarily - but can be tweaked for Linkedin or TikTok if that's your jam.

Best of all, they're super specific

There's a risk with templates that you'll wind up sounding like and looking like everyone else.

Or that they'll be so generic they won't speak to your audience or will need soooo much tweaking that you might as well start from scratch.

That's why we've intentionally created them specifically for dog trainers - and with very clever prompts and canva files. They're easy to personalise fast. And we'll show you how when you join.

What on earth are content arcs?

Content arcs are used to make sure there's a strategy behind your social media posts. They're what stop you missing the variety of touch points people need to move them through the stages of awareness - so they're ready to buy.

Instead of posting randomly and crossing your fingers shizz will land, you'll have every strategic base covered.

So you can stop wondering why the algorithm hates you or what the hell you should be posting about each week.

Made for ethical dog geeks

We're not just marketers, we're dog marketing geeks. Which means we know a heck more about dogs than the general marketing dogsbody! That's important because it means we know your audience inside out. And we know what works in your niche.

The Underdogs Content Club