So you're posting on Instagram (or thinking about it). But you’ve no idea whether you’re doing it right or if you’re showing up like a bit of a social media dinosaur making prehistoric mistakes. 

We’ve got your back. Read on to either give yourself a pat on the back or to sneakily swipe the things you need to change to get your instagram marketing on track. 

Shall we dive in (and make it snappy)?!

#1 - You never put links in the captions or the comments

Instagram doesn’t make links in captions or comments clickable - so when you pop a link there, it’s useless. Nobody can click it. And it’s really tricky to copy and paste it. So most people will give up, scroll on by, and never visit the link you wanted them to click. 

So how do you get around it? 

You can use a tool like Linktree or Metricool to build a link-in-bio page. This allows people who land on your page to find the most important links for your business. 

You can also share links in your stories by using the link sticker...

When your instagram follower numbers aren’t growing or your posts feel like they’re tumbleweeding, it can feel like nothing’s working. If you’re lucky, the same handful of people continue to like and maybe even comment on your posts - but you’re not reaching new people. 

You’re showing up, you’re putting in all the work, but growth is either painfully slow or not happening at all. 

You’ve probably had the spammy emails from companies offering you the opportunity to buy shares or followers. But that’s not a very good idea - aside from anything else, purchased followers are highly likely not to be your ideal clients. They will also likely be bot accounts. 

A far better solution is creating shareable content. Because content that gets shared on Instagram helps you reach new people - and it tells the algorithm your content’s popular so they’ll show it to even more peeps. 

What is shareable content?

It’s content that drives people to hit the share button which is like a word of mo...