When did you last properly LOOK at your Instagram bio?

Or your Facebook About section?

Not glance at it. Not think “yeah, that’s probably fine.”

Actually read the bloomin' thing.

If the answer is somewhere between “erm…” and “absolutely no idea”, this guide is for you.

Because someone has found your business.

Maybe they saw a post. Maybe someone recommended you. Maybe Instagram chucked one of your Reels at them.

So they have a nosy at your profile.

And now they want to know:

🧐 What do you do?
🧐 Is it for me?
🧐 Where are you?
🧐 Can I trust you?
🧐 What do I do next?

And instead they’re greeted by six emojis, “helping dogs live their best lives”, a pinned post from 2023 and a link you’re 73% sure still works.

Whoops.

No judgement. We’ve all got bits of our marketing we’ve been meaning to sort out since approximately the dawn of time.

So let’s sort this bit.

The Underdog Guide to Bios + Pinned Posts will help you turn the top of your social media profile into something that actually tells people who you are, what you do and why they might want to stick around.

No business guru waffle.

No trying to cram your entire life story into an Instagram bio.

No staring at three pinned-post spaces wondering what the hell you’re supposed to put there.

What you get:

🐾 A step-by-step guide to sorting your Instagram + Facebook bios so people can actually tell what you do

🐾 Fill-in-the-blank bio templates you can nick, tweak and use straight away

🐾 A guide to pinned posts - what they are, why they’re useful and what deserves that prime bit of profile real estate

🐾 Our HELLO - HELP - PROOF pinned post framework, so those three little squares actually have a job

🐾 Three editable Canva carousel templates ready for you to make your own:

HELLO - who you are + who you’re for
HELP - what you offer + how you can help
PROOF - why people should trust you

🐾 Photo spaces already built into the templates, so you can drop your own images in, change the words and crack on.