Remove cognitive overload, stop second guessing, and just follow the steps. 

If you don't have the bandwidth nor the energy for another course. Or the time to then implement what it teaches you... 

And you don’t have the funds to outsource all your marketing. 

If you wish someone would just guide you on what to do and in exactly what order….

Then give you the tools to do it fast (without second guessing yourself). 

This is for you!

Because when your brain is fried, it’s the decisions - not the doing - that stop you in your tracks.

Hello, I heard your quiet struggles and realised I already had exactly what you need… 

I know what your minimum viable marketing plan is - the one you can do without losing your life to it. 

I know where you get stuck with creating the content. 

And I’ve tested what helps (and what doesn’t) over the last few years directly with dog pros, so I can give you ONLY what you need. 

Which means you won’t have to wade through loads of content trying to find what’s useful and what’s just white noise. 

…. Introducing the ‘Just Do This’ marketing kit for dog pros. 

What exactly are you getting though?

I wouldn’t buy it either without knowing exactly what I’m getting. 

But before I give you a list of templates and swipe files that mean nothing to you, we should cover what a minimalist marketing plan actually is. 

I see so many dog pros totally overwhelmed by all the things they’ve been told they ‘should’ be doing. 

And I don’t like shoulds very much. Nor do I like making people feel bad about not having the capacity to ‘do it all’.

And I really can’t stand it when people make things more complicated than they need to be. 

What’s included in this marketing kit is the tools to execute easily on a very simple marketing plan (which is good enough for most dog pros):

Your super simple marketing plan

• 3 social media posts a week

• 1 x Google Business post a week (local businesses only)

• 1 x blog per month (help for this coming soon)
• 1-2 emails a month to your list

That’s it. That’s the minimalist approach to marketing that will be enough for most service based businesses. 

You can screenshot that and run with it. 

Or you can grab the tools to make creating that content inherently easier. And a lot more effective. 

✅ Because those are the ‘what to dos’. 

❌ They’re not the ’how to do its’ or the ‘what to says’.

And in my experience of working with hundreds of kindhearted dog pros, the ‘how to do it’ and ‘what to say’ are the biggest stumbling blocks.  

So here’s what I’m giving you to get you over the hurdles…

Inside your ’Just Do This’ marketing kit is:

The make marketing make sense (quickly) roadmap

A simple, zero-overwhelm plan that tells you exactly what to do, how often to do it, and why it works - so you don’t waste time on pointless stuff.

41 quick start hooks

Grab attention and get your creative juices flowing with these quick hooks that remove the blank page dread. 

40 plug and play caption templates

Authority, educational, social proof, connection, offers - all mapped out for you with prompts that remove all thinking. Just answer the cues and you’ve got content.

Carousel hook + template pack

Seven editable Canva templates + swipe-worthy hooks + a foolproof AI prompt to build save-worthy, shareable carousels that actually get seen on socials.

Find stories for your emails (140 prompts) + digital shuffler

Never run out of things to say again. One click gives you a writing prompt to draw out your stories for a relatable, human, high-engagement email. Plus you get a segue-finder to help you find your point or make a sales invitation.  

The ‘sell without selling’ email formula

This rinse and repeat formula means you can send emails that aren’t remotely salesly and still make sales. It won’t take you long to set up - and it’ll work for you for years. 

Review request swipe copy

Get better reviews without struggling to ask for them. Compassionate, pet-pro-friendly swipe copy that your can swipe and send to get reviews flowing in. 

Google Business Profile checklist

Your entire GBP strategy in one place: what to post, how often, where to place keywords, how to optimise, and how to drive actual enquiries without relying on social media at all.

Access to RikkiBot - your marketing copilot

My custom GPT trained on my frameworks, templates and processes. And my ethical limits - so you can escape icky tactics and still shortcut content creation time. Ask it anything you’d ask me, and it’ll do its best to imitate me. 

Bonus: Web copy toolkit

Most dog pros are losing clients on their website without realising, this fixes that fast.

All the marketing you do sends people to your website to buy - so we need to get your web copy sorted, so they convert once they land there. To help you do this, you get:

• Home Page Template + walkthrough video
• About page template + 5 short video exercises to help you fill it in
• Service page template + 5 short video exercises to help you fill it in

And what’s the result? ‘Why does it matter?’ I hear you cry!  

Because when you use what’s in your kit, you’ll have:

• a weekly social plan you can actually keep up with
  
• posts written in half the time
  
• emails you can finally send without overthinking
  
• Google Business supporting your visibility
  
• a homepage, about page, and services page that convert

And most importantly, CLARITY. 

Clarity on what’s worth the time and effort, and what’s just a waste of time. Plus clear step-by-step resources that make it possible for you to execute on the plan. 

And yes, there’s some dopamine built in. 

Watch out for the whizzy spinner that slays decision making paralysis and the shuffler that picks for you. 🥳