Feel Good Marketing for Dog Pros

A little less conversation.



The likelihood is, you didn’t get into working with dogs because you wanted to be a marketing buff. You’re driven by a motivation to help dogs and their humans, and all the marketing stuff just feels like an unsurmountable, confusing task that you’d really rather ignore. 

Only you can’t. 

Because without marketing, you’ll have no business. No dogs or humans to help, no money coming in, and no confidence that you can actually make this working for yourself lark work. 

It doesn’t have to be this hard.

What if you had someone who LOVES marketing who could simplify it and show you exactly what to do? 

You’d go from wondering what the bleep to do and when —-> to having an actionable plan and a whizzy guide at your side cheering you on and helping you get shizz done. 


How it works

​​Underdogs Unite is no-sleaze marketing membership for ethical dog bods who want to learn how to market through connection - not coercion..... and feel good about it! 

Underdogs Unleashed is my self-paced course that covers ALL THE THEORY of how to market your business. 

>>>> You can buy it here - this membership is best paired with Unleashed so you have all the theory covered.

Underdogs Unite is where we come together to put it into action. 

It’s informal, relaxed - yet incredibly motivating. It’s a little less conversation, a lot more action. 

You don’t need to spend your time in a flurry of zoom calls and masterclasses - it’s taking time away from actually doing the do. 

Underdogs Unite will give you personalised guidance and a gentle kick up the bum, so you take regular action that moves your business forwards. 

Plus, it’ll help you cherry pick the right actions to take for YOUR business, so you can feel and see your actions snowballing into real life results. 

Move beyond the theory & start taking ACTION. 


What do you get? 

Underdogs Unite is a relaxed online membership that inspires action - wherever you’re at in your business journey.

It’s a friendly, laid back, and supportive space where there are no stupid questions. Whether you’re just starting out or growing to the next level - you’re not ahead or behind.

You’re among kind people who come together to encourage a better life for themselves and for dogs.

 Personalised guidance on where to focus for YOUR business

Ideas to spark excitement and purpose behind your content

 A bloody lovely community of people who’ll be your biggest cheerleaders

Tell me more...  

  • Weekly quick action tasks that keep you accountable and doing the do
  • Copy reviews - so you improve your copywriting skills & get stuff done
  • Coaching on your schedule; post anytime for personalised support that gets you unstuck. 
  • Social Media and Facebook ads support from expert Christi Atkinson
  • Monthly live sessions  for interactive help and motivation
  • Monthly co-working sessions so you actually get shizz done
  • Your questions answered anytime in our private FB group - so you’re not waiting for the next zoom to get moving on your plans

Is this what I’ve been searching for? 

Not sure if this is right for you? This might help you decide….. 

It's for you if....  


✅ You’re ready to put the work in - but need guidance on where to focus

✅ You want accountability and direction

✅ You want personalised help (without a mammoth coaching fee)

✅ You want someone to bounce ideas off

✅ You want a digital guide who’ll support you and encourage you into action

It's not for you if.... 

❌ You want formal learning that’s structured and cookie cutter

❌ You want instant monetary results

❌ You want tech or graphic design support (not my forte)

❌ You’re not interested in producing content

❌ You’re offended by mild swearing (just being upfront here!)

Hi, I'm Rikki!  

I’m a wee bit of a marketing nerd and a big dog geek… with two little dogs of my own. 

I used to run a dog walking and daycare business, so I’ve done the boots on the ground stuff - working with dogs and their humans. My experience of the dog world is what makes me different from other marketing bods who can help you. 

I’m completely committed to marketing methods that create communication and connections… and feel good to do. I’m vehemently against coercing people to part with their money for elusive quick fixes. 

Instead, I'll coach you to cherry pick the marketing avenues that you'll enjoy and feel authentic, so you can ditch the icky feels and shove the mind gremlins keeping you invisible out the way. 

If you want to learn how to market your biz in a way that feels good AND gets results. I might just be the woman for you!

Hi, I'm Christi!  

I’m an experienced social media manager with ten years in social media marketing under my belt, and I'm ready and waiting to help you grow your business and watch it thrive. 

The advice, guidance and support I give you inside Unite is based on me actually doing the do, I don’t just talk about what you should be doing, I do it for clients day in, day out.

Wondering how to drive engagement in your groups or on your pages? How to increase your reach? 

How the devil to run ads or whether you even should? 

I'll guide you based on data, your business, and your goals - with a realistic and honest perspective that you can rely on and trust. 

My goal is to help you simplify socials with a human (and humane to yourself) approach - so you come to enjoy it AND revel in the results. 

See you inside Unite? 👀

Ready to take action & feel positive about marketing?


Got questions?

Underdogs Unite

Feel Good Marketing for Dog Pros

 A little less conversation.

A lot more action.